Deciding On Your Restaurant Concept

Deciding On Your Restaurant Concept

Are you thinking of starting a restaurant? Before you start to do some serious planning, you have to decide what kind of restaurant you really want. Consider your personality before choosing the type of restaurant to open. It’s going to be a big investment on your part both emotionally and financially, so it’s best that you’re sure about what you want before starting a restaurant.

It’s going to help you a lot to choose a concept well when starting a restaurant. It’s important to stick to your concept so that diners will associate your restaurant with a particular type of food or dish. We all get cravings for certain types of food and we normally think of and visualize a particular restaurant when that happens. Building on a niche and deciding on what it is, is the first step of starting a restaurant.

Family restaurants attract all kinds of diners like couples, single people, families with kids of all ages, and seniors. If you are thinking of starting a restaurant in this niche then you have to be prepared to provide an wide array of dishes that will appeal to different types of people of various ages. Most diners also expect fast service at family restaurants, lots of comfortable booths, and additional equipment like booster seats for toddlers.

Bakeries, breakfast diners, cafes or coffee houses are getting a lot of competition from strip malls and even supermarkets. So starting a restaurant in this niche can be tough. An early riser is the best type of person for starting a restaurant in this category. You’ll be offering freshly baked bread and pastries, bagels, cakes, scones, sandwiches, various coffee drinks, and in some cases full meals. Coffee shops have heavy foot traffic, some serve up to 500 customers per day. Service has to be quick because most people expect it for these types of restaurants. Many people drop by breakfast diners, bakeries and coffee places for a quick meal between work.

Seafood restaurants are popular choices but many do not venture into it because of the problem of everchanging prices of fresh ingredients like fish, crustaceans, and shellfish. If your supplier gives you a low price today, then you can make a decent profit at the end of the day. But if prices spike, you may end up doing two things; either raising your prices on the menu or covering the balance if you won’t change your menu prices. Choose a seafood supplier who will always give you fresh seafood. Seafood lovers are particular when it comes to freshness of what they eat. Some may get allergies after eating seafood that isn’t fresh. Think about the risks when starting a restaurant in this niche.

Everybody loves pizza, that is why many people starting a restaurant always think of a pizzeria as an option. You can have a small pizzeria that serves a few items on the menu, have a couple of tables and serve some soda and beer. Other pizzerias are larger and have an extensive menu of various types of pizza, pasta, and antipasto. Some highend pizza places also serve wine and gourmet Italian meals. A successful pizzeria is dependent on the dough maker, so make sure that you know how to make it and hire an expert pizza dough maker.

Similar to family restaurants, a steakhouse also caters to families but more often focus on adults. Most steakhouses are casual with a few that are formal and highend like fine dining restaurants. If you’re thinking of starting a restaurant in the fine dining niche you will have to spend more money on capitalization, hire the best waiters and get an excellent chef. Casual dining restaurants attracts many diners and won’t necessarily require hiring a top chef.

Starting a restaurant is fun, especially at this stage of choosing a concept and making a list of dishes you want to serve. Let’s just remember that whatever you decide to concentrate on is something you will have to be committed to long term if you want to be successful. This is just the beginning and the fun part of starting a restaurant. The succeeding stages will involve money, marketing, training, and buying equipment and finding reliable suppliers.

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